The Ethiopian Embassy in Beijing hosted an online forum on Friday (May 06) under the banner, “Coffee from the Land of Origins,” aiming to promote Ethiopian coffee to the Chinese coffee importers.

Director-General of Middle East, Asia, and Pacific Affairs at the Ministry of Foreign Affairs, H.E. Ambassador Gebeyehu Gangga, spoke on the long-standing diplomatic ties between the two countries mentioning the ever-growing economic and business relationships and Chinese investment in Ethiopia.

The Ambassador reiterated the importance of expanding the engagement between the two countries by creating market linkages for Ethiopian coffee exporters and Chinese importers.

Ethiopia’s Ambassador in China, H.E. Teshome Toga, on his part, said the forum would furnish Ethiopian coffee exporters with opportunities to sell coffee online.

A representative of the Coffee Traders Associations in China noted the growing import and consumption of coffee in China, creating a big market for Ethiopian coffee growers and exporters.

The forum drew about 50 attendees, including representatives of the Ethiopian Coffee and Tea Authority, the Ministry of Trade, Industry, Regional Integration and Employment (MOTIE), and the Ethiopian Coffee Exporters Association who provided presentations regarding the potential of coffee production and quality in Ethiopia.


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